Our story

Comfort, made for every woman

Lunas Intimates was started with a simple idea: beautiful, well-fitting bras should not be hard to find in Pakistan.

Why we started

Too many women wear the wrong size, and settle for it.

Shopping for a bra here often means guessing a size, feeling shy at the counter, or choosing between comfort and quality. We wanted to change that.

So we built Lunas: soft, premium bras in real sizes, a simple fit guide anyone can use at home, and delivery in plain packaging so shopping stays private.

Every style is tested for fit and comfort before it reaches you.

about design studio

The name

Luna

noun · the moon

The moon is soft, quiet and always there. That is how we want our pieces to feel: so comfortable you forget you are wearing them. Each of our signature bras is named after the moon, from The Crescent to The Full Moon.

What we stand for

Our promise

Premium fabric

Breathable, skin-soft fabrics chosen for our climate and all-day wear.

The right fit

Real sizes from 32A to 40D, plus a size calculator and fit quiz you can use at home.

Discreet & respectful

Plain packaging, no models, and a store you can browse comfortably anywhere.

Made for her

Designed around Pakistani women: our wardrobes, our weather, our everyday.

Feel the difference for yourself.

Shop the collection